Caviar, the exclusive delicacy, has gone viral on TikTok, making the savory bite a popular addition to everything from fried chicken to chips, including Pringles.
The popular chip has teamed up with The Caviar Co. in California to create a box called the “Crisps and Caviar Collection.”
“I’ve been a Pringles fan since I was a kid, and we’ve associated Pringles with The Caviar Co. for ages. We’ve started conversations about how we could potentially collaborate in early 2023,” Petra Higby, co-founder and CEO of The. Caviar Co., told FOX Business.
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“After extensive product testing (my favorite part of working in the food industry!) to discover the perfect flavor combinations, designing and bringing to life the perfect on-the-go snack kits and flights, we were thrilled to launch the ‘Crisps and the Caviar collection…”
The collection was designed for both the “caviar curious” and the “caviar connoisseur” in the hopes of making this refined treat accessible to the general public.
“Pringles is always looking for unique ways to satisfy our fans’ latest flavor cravings, and this collection with The Caviar Co. demonstrates our commitment to providing fans with a flavorful experience that combines innovation, flavor and sophistication,” Mauricio Jenkins, American marketing. Pringles manager, shared in a statement with FOX Business.
The collaboration offers three options for caviar lovers, ranging from $49 to $140, depending on how much caviar you want.
The first tier of the collection, “Pringles x The Caviar Co. Smoky Shores,” includes a 1-ounce can of smoked trout roe, a 1-ounce container of crème fraîche, and a 2.5-ounce container of Pringles at sour cream and onion – valued at $49.00.
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The second tier of the collection, “Pringles x The Caviar Co. Salt of The Sea,” combines a 1-ounce can of classic white sturgeon caviar, 1 ounce of crème fraîche and topped off with the original Pringles chips – a total value of $110.
The third and final tier of the collection features a Pringles and Caviar Flight, “Pringles x The Caviar Co. Chips and Caviar Flight.”
Flights come with a 1-ounce can of smoked trout roe and classic white sturgeon caviar as well as 2.5-ounce cans of Pringles, three popular flavors: original, sour cream and onion, and barbecue — available for $140.00.
“The flavor kits offer consumers a on-the-go option for enjoying caviar – transforming the traditional white tablecloth experience to fit modern times, allowing them to indulge wherever they are or may go,” a shared a media representative from The Caviar Co. with FOX. Business.
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Since the collaboration launched, the kits have been selling out every day – with the “Chips and Caviar Flight” being a fan favorite.
“(Sales) will definitely increase as we get closer to the Christmas gifting season,” a Pringles spokesperson told Fox Business.
Unsurprisingly from the caviar team, the “Chips and Caviar Flight” has been the most popular kit in the collection, accounting for 56 percent of sales to date, Higby reported.
“While reviews have also been complimentary of the individual tasting kits, the public has yet to choose their favorite flavor combination, with sales split between Smoky Shores (accounting for 23% of sales to date) and Salt of The Sea (representing 21% of sales). % of sales to date).”
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Fans of Pringles and Caviar have shared their love for the unique combination on social media, including some of the biggest names in social media.
“Even Bravo stars like Erin Lichy — who served the combo on an episode of Real Housewives — sharing their thoughts on the kits, encouraging Pringles lovers and the caviar-curious to try it,” the rep noted.
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Pringles and The Caviar Co. worked closely to create the perfect savory bite with hints of barbecue, sour cream and onion.
“Joining forces with The Caviar Co. was essential in co-creating this collection expertly and authentically, working hand-in-hand to ensure the perfect combination of taste, aroma and texture in every bite,” said Jenkins explained.
Caviar Co. and Pringles plan to incorporate new holiday labels for all “Chips and Caviar” collection sets purchased as gifts this season.
“From the first days of launch (September 19), consumers had filled all delivery windows until the end of October,” Higby explained.
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“Since then, we have continued to open new delivery dates in November and December and plan for the delivery of customer orders for the New Year celebrations,” Higby added.
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